BUILT.

NOT BOUGHT.

Premium apparel rooted in the people who keep things moving.

Men's

Heavyweight. Not hyped.

SHOP MEN'S

Women's

Same Standard. Cut for Her.

SHOP WOMEN'S
30-DAY RETURN GUARANTEE HEAVYWEIGHT. NOT HYPED. FREE US SHIPPING ON MOST STYLES BUILT. NOT BOUGHT. FREE US SHIPPING ON MOST STYLES
30-DAY RETURN GUARANTEE HEAVYWEIGHT. NOT HYPED. FREE US SHIPPING ON MOST STYLES BUILT. NOT BOUGHT. FREE US SHIPPING ON MOST STYLES

THE CONCRETE COLLECTION

The Foundation Tee — Heavyweight Boxy Fit

The Foundation Tee — Heavyweight Boxy Fit
$32.00

The Standard Tee — Heavyweight Oversized Fit

The Standard Tee — Heavyweight Oversized Fit
$32.00

The First Shift Tee — Cropped Pigment-Dyed Fit

The First Shift Tee — Cropped Pigment-Dyed Fit
$32.00

The Concrete Tee – Garment-Dyed Oversized T-Shirt

The Concrete Tee – Garment-Dyed Oversized T-Shirt
$32.00

BEHIND THE STANDARD

HEAVYWEIGHT.

NOT HYPED

Blue Collar Standard is an independent apparel brand built in Ventura, California. Substantial fabrics, considered fits, and restrained branding, built to stay in rotation beyond a single season, not chase one.

READ OUR FULL STORY

WHAT DROPS NEXT?

Limited concepts. Your feedback helps decide what gets built.

VIEW LIMITED CONCEPTS